Etihad Airways Case Study Example | Topics and Well Written Essays - 1500 words

Etihad Airways - Case Study Example His major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the customers. The case also gives out certain aspects of the future plan of the airline. The airline has placed an order for 205 aircrafts for $43 billion. This will increase the fleet size to 100 in 5 years. This move will generate more revenue as the capacity of the airline will increase. The case says that Etihad Airlines gives much importance to customer value. They have a loyalty program for their customers which is called Etihad Guest. It includes features like, immediate rewards, no black-out periods, anytime availability, widest choice, miles plus cash, miles that are worth more and family membership. They had high end redemption awards. The case further says that the Indian market shows much stronger signs of improvement. Given, the current scenario, a passenger seat load factor of 76-77 percent is being expecte d. The Etihad Airlines is under a major issue of profitability and yield. James was hired to take the airline to profits by the year 2010. However, the chances seem to be slim. The International Air Transport Association has showed concern and has estimated that the global aviation industry will show a global net loss of $5.6 billion in the year 2010. To face the problem, James has ann... However, the chances seem to be slim. The International Air Transport Association has showed concern and has estimated that the global aviation industry will show a global net loss of $5.6 billion in the year 2010. To face the problem, James has announced the charging of second baggage to customers to increase revenue. However, the major question which it posses it is, whether such a move is profitable I the short run as well as the long run. And also what are the other options to achieve the target as well while maintaining the customer value or adding it. Literature Review Profitability is the term used to describe the ability of a company to earn profit (profitability definition). Passenger seat load factor is the measure of the airlines passenger carrying capacity being used. Second Baggage is the fees charged by an airline for carrying excessive baggage. Value proposition states that the functional and emotional benefits attached with a product or service is communicated in such a way that it appears higher than the cost of the product or service to the customer (Philip Kotler, 2009). A tool to identify ways to create more customer value is the value chain (Philip Kotler, 2009). The value chain shows the primary activities and the supporting activities of the business which together create value for the customer. Source: (Philip Kotler, 2009) Etihad Airways Strategy (Hogan, 2008) Etihad Airways does a lot of innovation to keep up the standards realistic to the market place. It has a clear policy of providing the customer with the best that there is. They have been using the below mentioned techniques: To reduce the costs they have been reducing space within the aircraft by maximizing the number of seats to the extent possible. They have been trying

Community College Students Essay Example for Free

Community College Students Essay Often times, community college students are depicted by the public and the media as â€Å"not smart enough† or â€Å"not capable. † For example, just recently I was at Barnes and Noble and as I was looking for a book the sales associate approached me. She asked me if I needed help then asked me what school I attended, when I told her that I go to Fullerton College her attitude changed. She asked me if I didn’t go to a four year university because of my grades, when I told her that, that wasn’t the reason she went on ranting that I need to do good in school and I shouldn’t be at a community college. It seems that the public look down on the students at community college. When watching the show, â€Å"Blue Mountain State,† you have a group of friends that happen to be on the universities football team. On the show is portrays the typical university life and the football players engage in heavy drinking, drugs and lots of sex. If a four university is offering that then what is so good about going to one? Often times you hear about crazier parties thrown by universities rather than community colleges. Universities are supposed to be prestigious but these huge parties are throwing them off. Many times the public says that community college is no good because of its parties with drugs, they say that’s why no students should aim for community colleges but statistics say that universities throw the biggest parties. Who are the bad guys now? Recent talk on the website collegeconfidential. om, students talk about how their parents do not want their kids to go to a community college. This is a website for real people with answers from people who have had the experiences. A student just recently posted that his parents did not want him to go to a community college because they are no good. Many people were quick to respond to his post, most of the people who replied were adults who have had the experience, even some professors, and they told him that community college is not bad at all. The responders replied by saying that ommunity college has great professors and are cheaper than a four year university. Of course at a four year university you will get a bit better education, but for those who cannot afford the fees it is great for them. For example, a user , â€Å"NTKTOP,† posted this comment. â€Å"My parents say that they suck and that theyre going to kick me out of the house if I go to one. † This student sees nothing wrong with community college but his parents do, then this is what one San Diego State University graduate had to say, â€Å"I dont think theyre bad. Of course, it depends on the school you choose and professor you get, but thats the same of any traditional school. CC can be a good jumping board for some people. No matter where you go, you will find easy professors but in my experience CC is a not a bad choice. † This is my second semester in a community college; so far everything has been going good. The professors I have had are not very difficult but do not give easy grades. Last semester I had a Spanish class that was for advanced speakers but there were some things that did not click in my mind. My professor would stay with me after class to try and help me to better understand the material. This semester my math class has tutors that they offer for free. I take advantage of these resources because they are free and the professors are willing to help me out without any problem. The stories I hear from my friends in community college are that they have teachers that care for the student’s education; they do not give easy grades just because we are in community college. Many professors want to further our knowledge and prepare us for our transfer to a university. No matter where you go, you will get a great education. The United States is known worldwide for its prestigious schools. A big part has to come from the students, if the student is willing to put in the time, dedication and effort their possibilities are endless. So far, community college has been a great experience for me. I have great professors who are always able to help out. The media tries to pick on community colleges but in reality, it is a great choice in this economy. Many students that leave a four year university have a huge debt to pay because of loans. Many students choose community college because it is a fraction of the cost of a university. I do not think it is fair when parents judge community colleges as bad; you can get a good education for a very affordable price. You can go to a community college such as Fullerton College, which has great professors, to get your general education classes out of the way for a low price then transfer to a four year university to mainly focus on your degree classes.

Defining and Evaluating the Concept of Strategic Intent

Defining and Evaluating the Concept of Strategic Intent Strategic Intent is one of the revolutionary concepts in the field of Strategic Management, which has brought major changes in the functioning style of every organization and is responsible for many breakthroughs. It refers to the obsession that organizations usually term as win it all even though the aspirations out-proportion the resources and capabilities. This concept has in past made many organizations way more successful than the one in past with same amount of resources and capacity. Now as competition gets global and tougher it is of utmost importance that companies not only understand this revolutionary concept but also instil practices within the organization that makes the Goal look always in reach. This article tells in detail what Strategic Intent is and how it can be implemented in an organization. Keywords: Strategic Intent; Obsession; Planning, Imitation INTRODUCTION Strategic Intent refers to a high level statement of the means by which an organisation achieves its VISION. Today Managers in different organisations are working hard to match the competitive advantage of their global rivals but in order to do the same most of them end up only imitating what their competitors have already implemented. Imitation doesnt really create the Strategic Intent as competitors have already mastered those techniques and have exploited the first mover advantage. Hence mere imitation doesnt lead to competitive revitalization. Strategic Intent drives organisations, individuals and groups to meet the challenge of change in business today. Companies that have become global leaders in past 20 years had ambitions that were out of proportion to their resources and capabilities but they had created and obsession to win it all and this obsession is what may be termed as Strategic Intent. Strategic intent captures the essence of winning, is stable over time, and sets goals that deserve personal effort and commitment. At the same time Strategic Intent has a lot more in it than just an obsession to win it all because there have been companies in past which had an ambitious Strategic Intent but failed to achieve the desired goals. Success finds its beginning in purpose, so its important to clarify ones purpose or intention and then to find out the action in accordance with the intentions. This helps creating the results one wants. Strategic Intent draws on a number of disciplines to personalise the way forward that works for the organisation. Background Strategic Intent as a concept was born in Post-World war II Japan when it dramatically emerged as world leader in economy. Japanese Organizations had set goals for themselves that might have been considered by most of the Western Organizations of that time as highly unrealistic. But with very few resources and highly committed workforce Japan was then able to lay the foundation for 10-15 years of leadership in terms of economy. From Japan only world learnt how to outperform everyone else even when resources are few and challenges aspirations huge. Strategic Intent is not Strategic Planning Mostly people confuse Strategic Intent with Strategic Planning which are in fact poles apart. Strategic Planning may cause competitive decline if not backed with Strategic Intent. Strategic Planning is limited by the availability of resources and capacity and looks for feasibility and viability but on the other hand Strategic Intent focuses on the end and means are left to be flexible. If one does a deep study it becomes clearly evident that Strategic Intent is a long term concept driven by Corporate Challenges as a middle term concept, which in turn is carried forward by Competitive Innovation in short term. Hence at the most basic ground level Strategic Intent is based on the Competitive Innovation to be carried out necessarily. Classification of Strategic Intent If we have to broadly divide Strategic Intent into subdivisions then we may classify it into three parts, namely, Stretch, Leverage and Fit. Stretch stresses on the basic definition of Strategic Intent as to stretch the resources and capabilities to the extent that achievement of end is ensured. Here the basic stands the same as we have discussed since the start that there is always a misfit between the resources and aspirations but equating this out-proportioned equation is what refers to the Stretch. Second is Leverage, which refers to the scenario where resources are leveraged by accelerating the pace of organization learning so as to attain impossible goals. Here key success factors are may, namely, Concentration, Accumulation, Complementing and Conservation and Recovering. And Third is Fit which refers to the case where ideally resources have been made available in such a manner so that high level of Aspirations may still be easily achieved with help of resources available. Attributes of Strategic Intent There are three major attributes of Strategic Intent, namely Sense of Direction, Sense of Discovery and Sense of Destiny. Here the first attribute, Sense of Direction, refers to the Long-Term Market or Competitive Position. For instance, we may consider the case of Canon and Xerox, which are rival organization in the photocopier field for decades now. If we talk of Canon, its long term competitive position, put in simple terms, should be Beat Xerox . Second attribute which is the Sense of Discovery refers to the competitively unique point of view about future. It says that Strategic Intent is differentiated because here in this case the employees are affiliated and they are convinced about the concept of Strategic Intent. For instance, employees of a company are taught about the concept and they are in a position to promise higher personal and professional goals to themselves. Last but not the least attribute is the Sense of Destiny refers to the emotional edge that is involved with the Strategic Intent. This takes Strategic Intent to an all-together new level by including the employees emotions with the organization aspirations. This leads to an all over harmonic progress for everyone. Theories of Strategic Intent Strategic Intent may also be defined as a compelling statement about what you are doing and where you are going. As discussed earlier its really more than a statement; it becomes a core element in the motivational DNA of the organization or individual. Strategic Intent answers the question: What exactly are we trying to accomplish? Yet Strategic Intent is not enough by itself and here is the twist in the entire story. There must be commitment and cooperation. Excellent leaders recognize there are different Styles in their organization. Think of these styles: Forceful, Cooperative, High Structure, Command and Control, High Energy body contact right out of the mosh pit. How can these significantly different styles work together? This is the question that has to be answered by most of the organizations for effective implementation of Strategic Intent. It is important to create an understanding of both, self and others. What does Strategic Intent do Strategic intent encompasses the essence of winning, is highly stable over time, and sets targets that deserve personal effort commitment. It is a vision that explains the desired leadership position of a firm and grounds the goals by which success can be assessed. Moreover, it takes an active management to focus organizational attention at every level in the firm on the essence of achieving the goal. Employees in a firm which are grounded in strategic intent have the same mission of beating the competition, being the best, being the market leader, etc. Strategic intent accomplishes this by setting objectives that require personal efforts throughout the organization and produce a team-commitment to targeted objectives. Strategic intent should be constant over time, should provide short term stability to focus on actions, while allowing longer range of flexibility to take advantage of newer opportunities without sacrificing the strategic intent itself. Managing the Corporate Challenges As discussed earlier, implementing strategic intent needs a firm to stretch capabilities and resources to meet and win corporate challenges. A firm sets its strategic intent to be a market leader soon finds it does not have the resources or capabilities or the capacity to meet its objective. Hence the organization is required to increase learning, to build new advantages, and to become more innovative in the utilization of resources so as to compete against current market leaders and become one in due course. Corporate challenges then stretch the organization to realise and analyse competition and understand their industrys evolution. Such analysis leads to competitive openings and identifies the competitive advantages that are needed for ultimate success. How to Implement Strategic Intent It is a three step process where the first step starts with setting the strategic intent which aims at setting all the three attributes discussed earlier, namely, direction, discovery and destiny, right. This refers to having clarity of what actually the organization intends to be in all respects. Second step is to set the challenges which should be appropriate and communicated to everyone in the organization effectively. For instance, Canon, in order to beat Xerox, had set a challenge as to come up with a Home Copier which is priced at $ 1000. Third and final step is the empowerment of Strategic Intent and here the key is to involve everyone. Downward and upward communication of ideas should be free-flow and everyones opinion should be given considerable importance. Here the term empowerment is used in a vary holistic manner so as to encompass both individuals and organization. Conclusion The crux of entire report is that top management must involve all levels of the organization in acquiring global competitiveness. Managers must have a belief in their capability to succeed in gaining the strategic intent by ensuring consistency in vision up and down the organization. Managers should motivate the organization, should focus attention long enough to vitalize new capabilities, and should have confidence in their own abilities to involve the entire organization in the revitalization versus an incremental change strategy. It is only when the entire organization is involved committed to success can the organization become a global leader. Quatations: Gary Hamel and C.K. Prahalad defined Strategic Intent as an ambitious and compelling dream that energises and that provides the emotional and intellectual energy for the journey to the fuuture

Macbeths Atmosphere :: Macbeth essays

Macbeth's Atmosphere      Ã‚   There are many questions concerning the atmosphere in William Shakespeare's Macbeth that this essay will answer: Is it realistic or unrealistic? Are there two atmospheres - one of purity and one of black magic? And many other questions.    Roger Warren comments in Shakespeare Survey 30 , regarding Trervor Nunn's direction of Macbeth at Stratford-upon-Avon in 1974-75, on opposing imagery used to support the opposing atmospheres of purity and black magic:    Much of the approach and detail was carried over, particularly the clash between religious purity and black magic. Purity was embodied by Duncan, very infirm (in 1974 he was blind), dressed in white and accompanied by church organ music, set against the black magic of the witches, who even chanted 'Double, double to the Dies Irae. (283)    L.C. Knights in the essay "Macbeth" mentions equivocation, unreality and unnaturalness in the play - contributors to an atmosphere that may not be very realistic:    The equivocal nature of temptation, the commerce with phantoms consequent upon false choice, the resulting sense of unreality ("nothing is, but what is not"), which has yet such power to "smother" vital function, the unnaturalness of evil ("against the use of nature"), and the relation between disintegration in the individual ("my single state of man") and disorder in the larger social organism - all these are major themes of the play which are mirrored in the speech under consideration. (94)    Charles Lamb in On the Tragedies of Shakespeare comments on the atmosphere surrounding the play:    The state of sublime emotion into which we are elevated by those images of night and horror which Macbeth is made to utter, that solemn prelude with which he entertains the time till the bell shall strike which is to call him to murder Duncan, - when we no longer read it in a book, when we have given up that vantage-ground of abstraction which reading possesses over seing, and come to see a man in his bodily shape before our eyes actually preparing to commit a muder, if the acting be true and impressive as I have witnessed it in Mr. K's performance of that part, the painful anxiety about the act, the natural longing to prevent it while it yet seems unperpetrated, the too close pressing semblance of reality,give a pain and an uneasiness [. . .]. (134)

The Great Gatsby - Chapter 3 :: English Literature

The Great Gatsby - Chapter 3 ============================= In chapter three Nick tells us about the first party he attends at Gatsby’s one friday night. He sees himself as the only guest who was actually been invited by Gatsby’s chauffeur earlier in the morning. He describes all preparation on fridays before the party and on mondays after the party, e.g. gardeners cleaning Gatsby’s property (p.37-39) Arriving at the party Nick doesn’t know anyone he could talk to and can’t even find the host, so decides to stop at the bar, where, a little later, he welcomes Jordan Baker. They end up in a conversation with three men and two girls talking about rumors about Gatsby (p.40/41). After a short time they leave the group to look for Gatsby, since they haven’t met him yet. They don’t find Gatsby, but the library, where Jordan and Nick meet a drunk man talking about the realism of the books. Leaving the house and sitting down on a table, Nick meets Gatsby, not knowing it is him (p.44). Gatsby, an elegant, young man with tanned skin and short hair, invites him to a short trip with his new hydroplane in the next morning. Gatsby leaves and after Nick has learned Jordan’s rumors about him, they see him standing all alone on the steps of his backyard. When his butler delivers Gatsby’s message to Jordan, that he wants to talk to her, Nick, alone, goes back into the house to observe young ladies and old men (p.47) When he decides to leave the party he meets Jordan and Gatsby coming out of one room together. Jordan tells him to call him, and Nick leaves. Outside he meets the drunk man he had met earlier in the

Why Isnt Consciousness Empirically Observable? Emotional Purposes As Basis For Self-Organization :: Logic Philosophy

Why Isn't Consciousness Empirically Observable? Emotional Purposes As Basis For Self-Organization ABSTRACT: Most versions of the knowledge argument say that if a scientist observing my brain does not know what my consciousness 'is like,' then consciousness is not identical with physical brain processes. This unwarrantedly equates 'physical' with 'empirically observable.' However, we can conclude only that consciousness is not identical with anything empirically observable. Still, given the intimate connection between each conscious event (C) and a corresponding empirically observable physiological event (P), what P-C relation could render C empirically unobservable? Some suggest that C is a relation among Ps which is distinguishable because it is multi-realizable; that is, C could have been realized by P2 rather than P1 and still have been the same relation. C might even be a 'self-organizing' process, appropriating and replacing its own material substrata. How can this account explain the empirical unobservability of consciousness? Because the emotions motivating attention direc tion, partly constitutive of phenomenal states, are executed, not undergone, by organisms. Organisms-self-organizing processes actively appropriating their needed physical substrata-feel motivations by generating them. Thus, experiencing someone's consciousness entails executing his or her motivations. That there is something empirically unobservable about phenomenal consciousness follows from a modified knowledge argument. Traditional versions (Jackson 1986; Robinson 1982; Noren 1979) hold that if experiencing were equivalent with physical brain states, then complete empirical knowledge of brain states should constitute knowledge of everything about my experiencing; but complete empirical knowledge of brain states would not constitute knowledge of everything about experiencing (those alone wouldn't reveal 'what it's like' to have that experience); therefore, experiencing is not equivalent with physical brain states. This argument can be criticized for unwarrantedly assuming that everything 'physical' is empirically observable (from an experimenter's standpoint). E.g., Jackson assumes that the 'what it's like' aspect isn't "expressible in physical language" (291), but the reason for granting this assumption is that 'what it's like' is inexpressible in terms of possible empirical ob servations. Without the assumption that everything 'physical' is empirically observable, we can conclude, not that consciousness is non-physical (since there might be 'physical' processes that are observationally inaccessible), but simply that consciousness isn't identical with anything empirically observable. Still, given the intimate connection between each conscious event (C) and a corresponding empirically observable physiological event (P), what P-C relationship could render C empirically unobservable? If identical, they should be equally observable. I.e., if P Â ® EO and C Â ® not-EO, then PÂ ¹C.

Law Questions Essay

Why do you want to pursue a career as a solicitor? Why do you want to pursue a career with Foot Anstey? Based on your experience and studies, describe the area of law which you are most interested in and why? Based on your experience and studies, describe the area of law which you are least interested in and why? If you weren’t going to be a lawyer, what career would you pursue and why? Please tell us about how you like to spend your spare time. In addition to the skills developed through your studies and work experience, is there anything else you want us to know about you? As a trainee at our firm, you will need to be able to think laterally and display commercial judgement. Give us examples of where you have demonstrated this to date, or examples of relevant experience which will help prepare you for this. Business Development is an incredibly important part of a Solicitor’s role at Foot Anstey; it involves representing the Firm, building internal and external relationships and selling products and services. Please give examples of any relevant experiences that will set you up for success in this regard. What factors do you think make you stand out as an applicant? We offer a broad range of legal services with many of our lawyers recognised as leaders in their field. We strive to develop long-term relationships with our clients and are easy to do business with.